![]() ![]() Honestly, we don't see much upside to Netflix buying Roku. That said, Roku's content is already free, it's just hidden in The Roku Channel app, where many might not be looking to find new shows. Roku is also partnering with chefs Emeril Lagasse and Martha Stewart on new shows, and getting new seasons of Quibi shows such as Die Hart season 2 and Most Dangerous Game season 2. Depending on how fast the acquisition could happen, this could make the upcoming Weird Al biopic starring Daniel Radcliffe a Netflix exclusive. The potential good news for Netflix customersīuying Roku could mean that Netflix's library grows with the content that Roku has either bought (RIP Quibi) or is creating. Roku devices already have a relatively light ad load, and we're almost worried that Netflix would risk that. If Netflix bought Roku? Potentially, we could see Roku remotes favor the branded Netflix button over those of competitors, and the Roku interface could be filled with ads for Netflix content (just how Fire TV devices are is). And Apple? Well, the Apple TV 4K is also kinda non-partisan, but at its $179 price it better be (but the TV app has a whole tab for Apple TV Plus shows and movies). The Chromecast with Google TV has a dedicated YouTube button and YouTube TV was one of the first apps it integrated into its Live section. The Fire TV Sticks, TVs and Cube are all promoting Prime Video and Amazon-owned content left and right. For the most part, most every other streaming device is a gateway to content created or marketed by its owner.
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